New PDF release: Applied Predictive Analytics: Principles and Techniques for

By Dean Abbott

ISBN-10: 1118727967

ISBN-13: 9781118727966

Learn the paintings and technology of predictive analytics — strategies that get results

Predictive analytics is what interprets titanic facts into significant, usable company info. Written by way of a number one professional within the box, this advisor examines the technology of the underlying algorithms in addition to the rules and most sensible practices that govern the artwork of predictive analytics. It sincerely explains the speculation in the back of predictive analytics, teaches the equipment, ideas, and strategies for engaging in predictive analytics initiatives, and provides tips and tips which are crucial for winning predictive modeling. Hands-on examples and case reports are included.

  • The skill to effectively follow predictive analytics permits companies to successfully interpret titanic facts; crucial for festival today
  • This advisor teaches not just the rules of predictive analytics, but additionally how you can observe them to accomplish genuine, pragmatic solutions
  • Explains tools, ideas, and strategies for accomplishing predictive analytics tasks from begin to finish
  • Illustrates each one approach with hands-on examples and comprises as sequence of in-depth case experiences that follow predictive analytics to universal company scenarios
  • A spouse web site presents all of the info units used to generate the examples in addition to a unfastened trial model of software

Applied Predictive Analytics fingers facts and enterprise analysts and company managers with the instruments they should interpret and capitalize on gigantic data.

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Additional info for Applied Predictive Analytics: Principles and Techniques for the Professional Data Analyst

Example text

Unsupervised learning, sometimes called descriptive modeling, has no target variable. The inputs are analyzed and grouped or clustered based on the proximity of input values to one another. Each group or cluster is given a label to indicate which group a record belongs to. In some applications, such as in customer analytics, unsupervised learning is just called segmentation because of the function of the models (segmenting customers into groups). The key to supervised learning is that the inputs to the model are known but there are circumstances where the target variable is unobserved or unknown.

The most common reason for this is a target variable that is an event, decision, or other behavior that takes place at a time future to the observed inputs to the model. Response models, cross-sell, and up-sell models work this way: Given what is known now about a customer, can you predict if they will purchase a particular product in the future? Some definitions of predictive analytics emphasize the function of algorithms as forecasting or predicting future events or behavior. While this is often the case, it certainly isn't always the case.

Business Intelligence Business intelligence is a vast field of study that is the subject of entire books; this treatment is brief and intended to summarize the primary characteristics of business intelligence as they relate to predictive analytics. The output of many business intelligence analyses are reports or dashboards that summarize interesting characteristics of the data, often described as Key Performance Indicators (KPIs). The KPI reports are user-driven, determined by an analyst or decision-maker to represent a key descriptor to be used by the business.

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Applied Predictive Analytics: Principles and Techniques for the Professional Data Analyst by Dean Abbott


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