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By Mona Domosh
This can be a novel interpretation of the connection among consumerism, commercialism, and imperialism through the first empire construction period of the USA within the late nineteenth and early twentieth centuries. not like different empires in heritage, which have been often equipped on army strength, the 1st American empire was once basically a advertisement one, devoted to pushing items out of the country and dominating international markets. whereas the yankee executive was once vital, it was once the nice capitalist organizations of the US – Heinz, Singer, McCormick, Kodak, regular Oil – that drove the imperial procedure, explicitly linking the acquisition of purchaser items in another country with 'civilization'. Their power message to America's searching for what you offer used to be, 'buy American items and subscribe to the march of progress'. Domosh additionally explores how the pictures of peoples in a foreign country conveyed via items increased America's feel of itself on this planet.
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When Patell’s sales records did not soar within the first 5 years or so, Singer sent out investigators to visit and report on the situation. Patell apparently had failed to hire any canvassers, employing only minimal sales staff at his Bombay and Calcutta offices. The investigator’s solution to the caste issue was to hire canvassers from each class, who would then be able to visit the homes of their peers. To implement these changes, an assistant from the London office, Duncan Davidson, was sent to work with Patell.
20 Heinz also considerably expanded its foreign markets throughout the first decade of the 20th century through the establishment of distributing branches and agencies. 6). 21 By 1904, Heinz’s sales extended to South Africa, Australia, New Zealand, the Philippines, China, Japan, and South America, and in 1906, the company reported agencies selling their products in central Africa, Thailand, Ceylon, Singapore, and Java. 6 Location of Heinz’s foreign distribution agents, 1899. (“Three Decades,” Pickles, vol.
As early 1876, some American companies were already building trade networks and retail shops throughout much of Europe and Central and South America. By 1915, that empire had become much more extensive in its spatial reach and intensive, both in terms of the amount of business it represented for American companies and in terms of its real estate investments. In addition to retail shops and sales agencies, American companies built and managed manufacturing plants, resource extraction sites, and headquarter and other office buildings.
American Commodities in an Age of Empire by Mona Domosh