Download PDF by Matt Garcia: A World of Its Own: Race, Labor, and Citrus in the Making of

By Matt Garcia

ISBN-10: 0807826588

ISBN-13: 9780807826584

ISBN-10: 0807849839

ISBN-13: 9780807849835

Tracing the background of intercultural fight and cooperation within the citrus belt of higher l. a., Matt Garcia explores the social and cultural forces that helped make the town the expansive and diversified city that it really is this present day. because the citrus-growing areas of the San Gabriel and Pomona Valleys in japanese la County accelerated throughout the early 20th century, the rural there built alongside segregated strains, basically among white landowners and Mexican and Asian employees. at first, those groups have been sharply divided. yet la, not like different agricultural areas, observed very important possibilities for intercultural trade increase round the arts and inside of multiethnic group teams. even if fostered in such casual settings as dance halls and theaters or in such formal companies because the Intercultural Council of Claremont or the Southern California cohesion Leagues, those interethnic encounters shaped the root for political cooperation to handle exertions discrimination and clear up difficulties of residential and academic segregation. even though intercultural collaborations weren't regularly profitable, Garcia argues that they represent a huge bankruptcy not just in Southern California's social and cultural improvement but additionally within the greater heritage of yank race family.

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Extra resources for A World of Its Own: Race, Labor, and Citrus in the Making of Greater Los Angeles, 1900-1970

Example text

Second, Chaffey’s love of engineering fueled his interest in the development of cities. Not merely an irrigationist, Chaffey sought ways of converting hydraulic energy into electricity on a massive scale. His success in providing electrical power to Ontario attracted the attention of federal, state, and local planners, and launched his career as an ingenious and revolutionary mercenary city planner. In 1882, Los Angeles officials hired Chaffey to organize the Los Angeles Electric Company, the electrical parent to the gigantic Los Angeles Gas and Electric Corporation.

These images, however, concealed more than they revealed. In an attempt to get behind ‘‘the orange curtain,’’ this study focuses on the reality of citrus farming, in particular, the labor that produced the sweet fruit, idyllic landscape, and phenomenal profits. Although analyzing the ‘‘semiotics of selling’’ contributes to an overall understanding of the citrus industry, I am not concerned with the refashioning, repackaging, and re-presenting of citrus fruits by marketing agencies and advertisers.

In 1913, ranchers received almost $40 million in return on their investment, paying out approximately one-third of this total in transportation cost. 6 million. As a point of comparison, the area’s combined manufacturing wages earned in the movies, oil, and aircraft industries totaled $196 million. Moreover, land under citrus cultivation in Southern California increased from 83,600 acres in 1903 to more than 329,700 in 1944. Although the initial investment required a substantial amount of money and patience (trees did not bear fruit of marketable quality until five years after planting), the payoff was potentially very high.

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A World of Its Own: Race, Labor, and Citrus in the Making of Greater Los Angeles, 1900-1970 by Matt Garcia


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